Assign Marketing Budgets That Break The Bank!

Submitted by: Peter Lawless

That’s right, break the bank with profit. Profit is achieved by maximising your margin on increased sales. Spending money on marketing wisely will mean your costs can be contained, while sales revenues increase. But how do you do that? This article discusses why measurement of everything, marketing that you do, is so vital.

Let’s start off with some basic principles. You need to sit down and answer the following questions, if you really want to create a marketing budget that maximizes your profit.

What is your average annual turnover? ……._______A

How many customers do you have?…………….______B

Customers less than a year old…………______C

Customers more than a year old ………______D

[youtube]http://www.youtube.com/watch?v=v8MrQ2CpIi0[/youtube]

What is your net profit margin? (%age) ………______E

How many leads do you generate each year? ______F

How much do you spend on marketing? ………______G

If you can convert more leads, by targeting better and closing more sales, then you will reduce your customer acquisition cost. I guess most of you will know where I am going with this, but it is remarkable how many people have not even done this basic exercise. In another article on CRM, I will refine this further, by helping you find out who your most profitable customers are.

OK, let’s do some simple mathematics. To get how much each customer is worth to you do the following.

Customer Worth = (______A * ______E) / ______B this is the Euro value of what each customer contributes to your wealth fund annually.

If you spend less than that on each lead, then either you are doing very well, or else you may need to spend more. Some marketing pundits, who want your money, suggest that you can afford to spend all of your profits, after your own salary, getting new leads. Personally 10-20% spent wisely can yield even better returns, as your business grows.

So how much do your customers actually cost to get?

Customer Acquisition Cost = ______G / ______C is this more than 20% of your Customer worth? If it is we need to look at two key things the first is your

Lead Conversion Ratio = ______F / ______C. If you can convert more leads, by targeting better and closing more sales, then you will reduce your customer acquisition cost. What’s more, by analyzing which lead campaigns were successful insofar as they had the highest lead conversion ratios, you can target and focus better.

Conversely you could spend less on trying to get new customers, now don’t just cut your budget, get a lot smarter in how you operate your lead generation programs!

So let’s look at your existing customers. Are their ways that you could sell more to them? Sell additional products and services? It is said that it costs at least 5 times as much to sell to a new customer as it does to an existing customer.

Existing Customer Worth = (______A * ______E) / ______D

Simple mathematics again, either increase your existing leads generation budget by 1/5th and double your sales, or significantly reduce your lead generation budget and get better results and spend some of the savings on up-selling to existing customers.

In conclusion, by operating a smart lead generation campaign for customer acquisition while continuing to sell to existing customers, will reduce your marketing budget, increase your sales’ revenues and break the bank with profit.

About the Author: This article was written by Peter Lawless, founder of

3R Sales and Marketing

. For previous articles like this, visit 3R’s Articles. Alternatively, subscribe to Success our free monthly Information Bulletin with sales and marketing articles.

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New South Wales government starts trial of hunting in national parks

Monday, February 17, 2014

On Friday afternoon, amateur shooters were briefed about a three-year-long trial of hunting in national parks of New South Wales, Australia. The meeting was held in Griffith near Cocopara Nature Reserve, where the first shooting operation of the trial was to occur on Saturday, targeting the feral goats.

The National Parks Wildlife Service (NPWS) has used aerial culls and baiting to reduce Cocoparra’s goat population, but there are said to be thousands of goats at the reserve. The feral animals to be hunted in other reserves may include cats, deer, dogs, and pigs, beside goats — depending on the reserve.

Shooters in the supplementary pest control trial were to be closely supervised by rangers, as the trial was monitored and its effectiveness evaluated. In a partnership of NPWS and the Sporting Shooters Association of Australia (NSW) Inc, qualified volunteers were recruited, under the Sporting Shooters Association’s hunting program. According to Mick O’Flynn, the Acting Director Park Conservation and Heritage with the NPWS, the four shooters selected for the first shooting operation received comprehensive safety and training instruction.

Following announcement of the close partnership of shooters with NWPS staff, the Greens cancelled planned picketing of the first shooting operation. However, State Greens MP (Member of Parliament) David Shoebridge warned, “This needs to be a government-run program, not run by the biggest gun lobby group in Australia”. He called limiting the meeting to members of the Sporting Shooters Association “outrageous”. Another concern raised by the Greens was the danger of armed people, not only to animals, but also to people visiting the national parks, should the shooters be unsupervised after the trial.

The trial was announced in the second half of 2013, though the plan has been significantly modified over time and has come to be regulated under the National Parks and Wildlife Act, in contrast with the original proposal of recreational hunting in national parks, as it was announced in May 2012 by New South Wales Premier Barry O’Farrell. This amendment of the Game and Feral Animal Control Act was part of a deal with the Shooters and Fishers Party. The government needed at least one vote from a Shooters and Fishers Party MP to pass electricity privatisation legislation, as both Labor and Greens opposed it. O’Farrell’s plans to allow pest control by licensed individuals called for licencing by the Game Council of New South Wales.

Following a report sharply criticizing the Game Council, the government dissolved it in mid-2013, suspended hunting on public lands, and reconsidered the plan to allow amateur hunters into national parks — thus breaking the earlier promise to the Shooters and Fishers Party.

Retrieved from “https://en.wikinews.org/w/index.php?title=New_South_Wales_government_starts_trial_of_hunting_in_national_parks&oldid=4271427”

Norwegian military security agency accused of conducting illegal surveillance of PM

Saturday, June 13, 2009

Yesterday, Norwegian news outlets reported that Defense Security Service (Forsvarets sikkerhetstjeneste [FOST]) had conducted illegal surveillance against the prime minister’s office and other government offices.

Kripos, a division of the Norwegian Ministry of Justice and the Police, did a police search of the Norwegian Ministry of Defence’s top-secret intelligence agency’s computer equipment in Jørstadmoen, after a request by the Ministry of Defense.

While remaining confident that the case will be investigated in a correct way, Norwegian Prime Minister Jens Stoltenberg stated to Aftenposten late Wednesday that “it’s important that the police now find out what actually has happened.”

Verdens Gang reported that to their knowledge, the surveillance happened in connection with FOST, having the responsibility for the computer security of key personnel within the prime minister’s office and other government offices. For practical reasons these people have been connected to the military secure lines. Sources with insight to the surveillance process explained to Aftenposten that when a possible breach of computer security is detected its protocol that the person be given a notice that he may be in process off or already have broken the security rules. A person, possible within the Prime minister’s office has most likely received such a note and has reacted to the fact that the computer traffic had been under surveillance.

Vice admiral Jan Eirik Finseth told Verdens Gang that the Defense security agency’s computer security section, reported that computer communication lines had been put under surveillance by military communications lines. Vice admiral Finseth stated to Verdens Gang that “the circumstances is of such a nature that the police [were] asked to investigate if anything of this may be illegal.”

When Wikinews contacted State attorney Petter Mandt, who leads the investigation, we received confirmation that a search in Jørstadmoen took place, but he would not comment on what was confiscated, if anything. Mandt also stated that they would not comment on any specifics or give any details on the investigation, but explained that for use of a police search there has to be more than 50% probable suspicion that something illegal may have happened. When asked if suspicion was that the prime minister’s office had been put under illegal surveillance, Mandt refused to comment and stated that he will comment on neither how many nor who the individuals involved are.

Defense political spokesperson for Socialistic left (Sv) Bjørn Jacobsen, told Wikinews that “it’s important to find out what, if anything has happened,” but that “it’s shocking that there even exist[s] a reason for a police search.” When asked what will happen if anything illegal is found to have taken place, Jacobsen responded by pointing out that in this case the prosecutors will have to decide on what to do next, but stated that “parliament will have to see if the law and regulations ha[ve] to be changed. It’s important to stop an eventual bad culture before it sticks to the walls.”

This is the second investigation of illegal government surveillance in Norway since the Lund commission’s report uncovered illegal surveillance of communist, socialist, and other persons, which the Norwegian Police Security Service deemed to be dangerous.

Wikinews was unable to get any comments from the Norwegian Military Defense when contacted.

Retrieved from “https://en.wikinews.org/w/index.php?title=Norwegian_military_security_agency_accused_of_conducting_illegal_surveillance_of_PM&oldid=4684031”

Apple releases iPhone SDK, announces upcoming update

Thursday, March 6, 2008

During a media event held at its Cupertino headquarters, Apple released the long awaited iPhones Software Development Kit (SDK) and the associated iTunes “App Store” and iPhone Developer Program. The SDK will allow third party software developers to create applications for the iPhone and then distribute them on the iTunes Apps Stores. Any members of the iPhone Developer Program can add applications to the store for free; the program costs $99 (USD) to join. Developers will be able to set the price of the applications or release them for free. All applications will have to be approved by Apple before being allowed on the store. Some of the disallowed categories are”porn”, excessive bandwidth users and anything malicious or illegal. VoIP applications would be allowed over Wi-Fi only. Enterprises can setup private pages on the store to distribute internal applications.

At the event several third party developers that had been given early access to the SDK demonstrated their applications. Among the applications demonstrated were EA‘s Spore, AOL‘s AIM instant messenger and a client for epocrates, a drug reference service.

The company also announced the iPhone 2.0 update that was released as a closed beta for developers and is scheduled for public release in June. In the new version Apple has been focusing on enterprise features in an attempt to compete with rivals like RIM‘s BlackBerry and Microsoft’s Windows Mobile. The update adds support for ActiveSync, which Apple has licensed from rival Microsoft, WPA2 and virtual private network support. The update will also be available to iPod Touch users for what Steve Jobs described as “a nominal charge”, as Apple have done in the past with the previous iPod Touch and MacBook Wi-Fi updates.

Retrieved from “https://en.wikinews.org/w/index.php?title=Apple_releases_iPhone_SDK,_announces_upcoming_update&oldid=1337498”

Finding The Best Family Neighborhoods In Santa Cruz

Finding the Best Family Neighborhoods in Santa Cruz

by

Lauren Spencer

Searching for a place to live in Santa Cruz can be difficult, especially if you are looking for a place that is going to suitable for not just yourself, but your family as well. Santa Cruz offers a variety of neighborhoods and communities. When looking for a family home to buy in Santa Cruz, consider safety, location, and your potential neighbors.

Safety

Safety is always of high importance to families buying homes. Oftentimes people turn to crime statistics when purchasing a home. According to Neighborhood Scout, the safest neighborhoods in Santa Cruz are Branciforte, Bonny Doon, Cliff Drive, Upper Park Road, High Street, Mission Street, Route1, Bay Street, and Crown College. Checking the crime rates can give you a starting point in your house hunt. It is also recommended that you take several drives through different neighborhoods at different times of the day and night. Note the visibility of police. Check that the community has a well funded and well trained police force and fire department. Also look for streets, parks, and schools that are well lit and taken care of.

Also look into safety issues that you cannot see. Look into current and past environmental hazards that could affect the health of your family. Hazards may include industrial dumping, pesticide or herbicide use, or air or ground pollution from commercial and industrial businesses. Although perfectly manicured lawns and gardens make neighborhoods look cared for and safe, it is worth investigating whether or not neighbors use pesticides or herbicides. These chemicals can leach into the soil or blow into neighboring yards and can be extremely dangerous to young children who like to play on grass.

[youtube]http://www.youtube.com/watch?v=SX7k17WJbBo[/youtube]

Location/Walkability

From babies in strollers to teenagers going out to meet friends, the location of your family home is important. Flat, quiet streets with sidewalks or public ways designed for strollers and wheelchairs are features that can be enjoyed by everyone in the family. These well-designed streets are great for learning to ride a bike on, for roller skating, for pushing a stroller on, or for wheelchair use. A few well-spaced trees are good for shade in the summer.

Young children will enjoy close proximity to parks and playgrounds. Older children and teenagers will appreciate being able to walk to schools, libraries, shopping, corner stores, tennis courts, beaches, restaurants, movie theatres, bus stops, community pools, movie theatres, and sports fields. Some people also look for the areas with close proximity to a hospital.

Your Neighbors

Most families wish to live near other families in communities with like-minded people. Look for communities that offer housing and recreational options for seniors and accessible high quality child care. Family-friendly neighborhoods contain well-maintained, family-friendly businesses and homes, host sports and cultural events, and offer a variety of organizations and places of worship. Look for a community that takes pride in its neighborhood. Look for schools where parent participation and presence is high.

Family Neighborhoods in Santa Cruz

Families in the Seabright neighborhood enjoy walks to the beach, museum, grocery stores, restaurants, the boardwalk, and down town. Seabright, with many young families, has an excellent elementary school and many streets that are suitable for bikes. Seabright and East Santa Cruz are considered the banana belt and are generally the warmest part of town. Many families live happily in West Side. Close to the University of California, Santa Cruz campus, West Side homes have nice yards and gardens, and are within walking distance to grocery stores, shopping, restaurants, and beaches.

Everything you need to know about

homes in Santa Cruz

is right here at MySantaCruzRealEstate.com. Lauren Spencer, Coldwell Banker Realtor will be glad to answer your questions about

Lompico-Zayante CA real estate

.

Article Source:

ArticleRich.com

U.S. superbug expected to emerge in Canada

Wednesday, January 3, 2007

An infectious superbug spreading in the United States is to “emerge in force” in Canada, doctors fear. The bacteria have been reported popping up in day care centers and locker rooms across the U.S. Usually elderly or very ill hospital patients get the disease.

More than 2 million U.S. residents are infected every year, the Centers for Disease Control estimates.

An article in the Canadian Medical Association Journal (CMAJ) on Tuesday said that Methicillin-resistant Staphylococcus aureus (MRSA) are “spreading with alarming rapidity.” The bacteria can cause boils, pimples, or in extreme cases, flesh-eating disease, and more.

“The resistant bacteria is an old foe with new fangs: a pathogen combining virulence, resistance and an ability to disseminate at large,” wrote Dr. John Conly, medical professor and an infectious disease specialist at the University of Calgary.

British Columbia, Alberta, Saskatchewan, Manitoba, and Ontario are the provinces which already have had MRSA in hospitals.

A 30-year-old Calgary, Alberta man died last year of lung abscesses associated with the infection, as well as a three-month old toddler in Toronto, Ontario.

Toronto Blue Jays outfielder Alex Rios, last summer, suffered from an infection caused by Staphylococcus aureus in his leg. Pitcher Ty Taubenheim had a similar infection on his foot.

Doctors are currently investigating some Calgary residents, who could be one of the first Canadian reports of MRSA outside of a hospital setting.

Retrieved from “https://en.wikinews.org/w/index.php?title=U.S._superbug_expected_to_emerge_in_Canada&oldid=4276347”

Major merger among American LGBT media outlets announced

Saturday, January 10, 2009

A significant portion of the American LGBT media landscape is about to become a conglomerate. Thursday, PlanetOut Inc. (PlanetOut.com, Gay.com) sent out a press release stating it signed a definitive merger agreement with Here Networks LLC (operator of cable network here!) and Regent Entertainment Media Inc. (properties including magazines The Advocate, Out).

The deal comes after PlanetOut had been on the market for nearly a year. The company sold its magazine and book publishing businesses back in April, and its vacation company in December.

The newly formed public holding company, Here Media Inc., will be helmed by Chairman Stephen P. Jarchow and CEO Paul Colichman. Its unknown whether any of struggling PlanetOut’s jobs will be cut.

Plans are for all three companies to operate separately, as of subsidiaries of Here Media. The agreement still has to be approved by a majority of PlanetOut common stock holders, comply with regulatory filings and approvals, and meet various closing conditions.

PlanetOut shareholders will represent only 20% of Here Media Inc.’s shares.

Retrieved from “https://en.wikinews.org/w/index.php?title=Major_merger_among_American_LGBT_media_outlets_announced&oldid=780066”

Cambridge Planning Board approves new science building at Harvard

Monday, February 28, 2005

Cambridge, Massachusetts —The planning board of Cambridge, Massachusetts voted in unanimous approval of Harvard University‘s plan to build a 410,000 ft² (38 090 m²) science center at 24 Oxford Street, according to the local newspapers, the Harvard Crimson and the Cambridge Chronicle. More than half of the space in the building will be constructed underground.

The Northwest Science Building, as it will be called, will house the laboratories of roughly 30 Harvard science faculty members, as well as a chilled water plant and an electrical substation. The building was designed by Craig Hartman, an architect in the San Francisco office of Skidmore, Owings and Merrill, who also completed Harvard University Master Plan in 2002, according to the firm’s website. Skidmore, Owings, and Merrill also designed such notable buildings as Chicago‘s Sears Tower and the recently completed international terminal at the San Francisco airport.

The vote to approve the plan occurred at the February 15, 2005, meeting of the Cambridge Planning Board at the City Hall Annex, 344 Massachusetts Avenue in Cambridge. In what the Harvard Crimson called a “departure from the norm,” there were no comments from residents at the hearing. The Crimson reported that the Harvard officials at the meeting took this as “a signal that the community was well-informed about the project prior to the presentation.” The sign advertising the hearing can be seen at right.

In related news, the Director of Urban Design for Skidmore, Owings, and Merrill’s New York office, Vishaan Chakrabarti, will be speaking at the Harvard Graduate School of Design on March 1, 2005.

Retrieved from “https://en.wikinews.org/w/index.php?title=Cambridge_Planning_Board_approves_new_science_building_at_Harvard&oldid=434370”

Benefits Of Vitamin K 2 Supplements

By Larkung

A healthy body is the home of the well being. For all those who suffer from physical ailments and health maladies, a balanced diet that is rich in nutrients such as vitamins and minerals along with fresh fruits, vegetables and roughage is the best way to keep the body fit and fine.

For all those who are looking for healthy body, one should know the fact that how important is the intake of essential vitamins so as to avail a great body. In case of vitamins, Vitamin K-2 is not a well known health supplement in comparison to Vitamin K-1. Usually, we take two forms of vitamins such as vitamin K-1 or phylloquinine and vitamin K-2 which are also known as menaquinones and phytonadione.

Basically, Vitamin K-1 is the basic supplement of Vitamin K that is found in an average diet that contains green vegetables, spinach, cabbage, broccoli and other numerous vegetable oils. Vitamin K-2 can be had from fermented food such as cheese along with meat. However, for all those who want to know the importance of Vitamin K-2 supplement, it is required in order to avail coagulation factors.

[youtube]http://www.youtube.com/watch?v=w6ZT1y8JCrs[/youtube]

The intake of Vitamin K-2 supplement is necessary so as to reduce the time of blood clotting. During accidents, quick congealing of blood helps in reducing the loss of excessive blood.

In case one is looking for perfect Vitamin K-2 supplement, one can check out numerous heath supplements that provide rich Vitamin K-2. In case, somebody is looking for the best one, he/she can check out Natto K2. Natto K2 is a bioavailable form of vitamin K2 that is obtained from traditional Japanese cooking of fermented soybeans. This Vitamin K-2 supplement provides healthy bone density along with reducing the risk of bone fractures.

Vitamin K-2 supplement also provides benefit from heart disease as it utilizes calcium along with promoting Gla-protein, a well known inhibitor for vascular calcification. This makes Natto K2 a rich form of Vitamin K-2 supplement.

Apart from Vitamin K-2 supplement, in order to avail the best of physical health, it is essential to include a healthy diet in a person’s diet chart that includes all essential vitamins and minerals so as to get a perfect healthy body. For all those who are looking forward to include Vitamin K-2 supplement in their diet, one can check out Swiss Chard, Kale, Soybeans and many more products that are a rich source of menaquiones and phytonadione.

In order to fulfill the Vitamin K-2 supplement, it is necessary to take Vitamin K-2 in the desired form. According to dietary program by medicos, the daily requirement of Vitamin K-2 supplement in adult human body is around 0.03mg/kg. So, given the amount of daily requirement, it does not mean that one needs to require a high amount of Vitamin K-2 supplements.

One just needs to eat healthy and a balanced diet that is rich in vitamins and minerals so as to obtain the benefits of Vitamin K-2. So, get the Vitamin K-2 supplement today and avail healthy body.

About the Author: The article written by Larkung, please visit the website for more information as it provides more products about

Vitamin K-2 Supplement

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Bush addresses nation on economic crisis; Congress debates bailout

Thursday, September 25, 2008

United States President George W. Bush addressed the nation on the economic financial crisis from inside the White House saying the economic situation is “serious” and is “in danger” of becoming “a long and painful recession.”

“We are in the midst of a serious financial crisis and the federal government is responding with decisive action,” Bush said in his televised speech.

Bush called for the United States Congress to pass a US$700 billion bill intended to keep struggling companies afloat. He asked the two presidential candidates along with leaders from both parties of Congress to join him for a conference on Thursday.

Last Friday, Treasury Secretary Henry Paulson called for a bailout plan that would allow for the United States government to purchase devalued mortgage backed securities, resulting from the subprime mortgage crisis, from troubled financial institutions. Paulson has said that the plan could cost up to $700 billion. Congressional leaders have said that some form of the plan will pass; however, there is considerable debate over several key issues.

White House spokeswoman Dana Perino said that Bush “believes it is important for the American people to fully understand the depth of the crisis in our financial markets, how that crisis affects them, and the urgent need to agree on a solution.” Bush has been criticized for waiting too long to speak in prime time.

John McCain suspended his campaign to return to Washington and work on the bailout bill. Barack Obama has called for another form of the bill to pass and said that Congress should not package the bailout bill with any other bills — such as an economic stimulus plan.

Meanwhile, Congress has held a second round of hearings on the proposed bailout bill. Paulson and Chairman of the Federal Reserve Ben Bernanke testified in front of the House Financial Services Committee. They felt it was a serious problem in need of an immediate solution.

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Rep. Barney Frank, Chairman of House Financial Services Committee, says it is “clear” that the financial bailout bill will pass.

Director of the Congressional Budget Office Peter R. Orsza said while testifying before Congress that “ironically, the intervention could even trigger additional failures of large institutions, because some institutions may be carrying troubled assets on their books at inflated values.”

The bailout plan has been called a “blank check” by many, with members of both parties divided on the issue.

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